Innovation From A to Z

I came across this cool artist site a few weeks ago via a ‘Web Entrepreneurs’ newsletter that I help put the advertising together for.

Northern Irish rock band, Ash have sold 8 million albums worldwide. Now they’ve thrown the traditional music distribution model out the window with their clever A-Z series of singles.

Available primarily as a digital subscription — with the opportunity to purchase limited edition vinyl — subscribers receive a new song every two weeks for a full year. As the promotion began October 12, those that sign up now will receive all the releases to date, then the new ones as they are launched.

Ash front man, Tim Wheeler, recently stated, “The way people listen to music has changed; with the advent of the download the emphasis has reverted to single tracks.”

Not a bad idea, that.


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